In today’s competitive restaurant industry, it is crucial for establishments to focus not only on attracting new customers but also on retaining existing ones. Customer retention is essential as it helps build a loyal customer base, increases profitability, and creates positive word-of-mouth. One effective strategy that restaurants can implement to retain customers is through loyalty […]
Starbucks, a renowned global coffee chain, has achieved remarkable business growth by implementing an innovative loyalty marketing program. This case study explores the strategies employed by Starbucks, along with exemplary loyalty program examples and different types of loyalty programs. Additionally, it delves into effective customer retention techniques.